Description
Built to Last is a groundbreaking business classic that explores what makes visionary companies thrive for decades. Based on a six-year research project, Jim Collins and Jerry Porras studied 18 exceptional companies and identified the core principles that enable them to outperform competitors over the long term. The book reveals that enduring success is not about a single great idea or charismatic leader but about building a strong organizational foundation rooted in core values and a relentless drive for progress. Through compelling case studies, the authors show how these companies balance continuity with innovation to remain relevant across generations.
Since its publication, Built to Last has become a must-read for leaders, entrepreneurs, and business strategists seeking sustainable growth. Its insights apply to organizations of all sizes, offering practical guidance on creating a culture that fosters adaptability and excellence. Whether you are launching a startup or steering a global enterprise, this book provides timeless lessons for building a company that stands the test of time.
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